Master and exploit changes in the dynamic world of marketing

A fancy master’s degree could give you the basic principles of marketing, but what truly determines your success in marketing (or any field) is how you apply these basic principles in the ever-changing world of technology. How you exploit the latest algorithms and developments in your industry to grow.

This requires you to have a zeal for constant learning and testing. Applying the latest technology or trend to the basic evergreen principles of your subject.

In the context of marketing, there are two important things to practice; Social listening and industry research

Social listening-

Market research, it is very important to keep tabs on your customers/ target customers.

Who they are, where they live, what social media platforms do they spend time on, what pages they follow, their pain points, and interests. Customer sentiments are more dynamic than ever before.

With social media, one tweet by kylie Jenner can wipe out $1.3 billion of Snap chat’s market value.

It is very important to track, analyze, and respond to conversations about your brand on social media.

Sophisticated AI systems now allow brands to keep tabs on customer sentiments, analyze trends and, make predictions.

AI gathers data from various pools of databases like The information generated by online activity and stored in data pools includes social media likes and dislikes, tagged interests, product reviews, social activity, social media profiles, content sharing, loyalty, and rewards programs, and CRM systems activities.

AI uses this dynamic accumulation of potentially valuable data to provide insights that help us stay on top of what customers want.

Industry research -

Things are moving fast in the digital marketing world, and it is very important to stay up to date to have a competitive edge over your competitors.

Learning the new tech developments, new tools, new algorithm developments and applying these to your business is very important.

There are always new developments in every industry with constant developments in technology.

For example- in May 2020 google changed the way SEO is conducted by adding user experience (UX) as a key indicator for rankings.

This means marketers now have to make sure to put enough resources in making sure user expenses are top-notch. UX includes Page load time, Be easy to use and find, Be accessible across all devices and platforms.

User experience is now as important as off-page and on-page activities

Another new development in the digital marketing industry was how google will use the myriad data available to determine the context, intent, and meaning needed to retrieve the most relevant content possible.

Google algorithm can take your incomplete, grammatically incorrect, seemingly random search query and find exactly what you were looking for.

To succeed in any industry you are required to have a hands-on approach to keep up with the updates and stay on top of your competitors.

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